Understanding The "Color" Element
Color play a huge role in art design and is probably the most powerful of all elements. Color require a lot of attention because of the difficulty involved with selecting , mixing and matching colors to create an effective and interesting visual effect when creating original artwork and even more difficult when the originals are reproduced into prints or viewed on a computer screen. To understand color, an artist must know the what, and how color works. Color is divided into three categories: hue, value and saturation. Hue is the color name for red, green, blue and orange, value is the lightness or darkness of a color and saturation is the brightness or dullness of a color also known as chroma or intensity.
Color schemes change roles when dealing with different media. Primary colors are colors that cannot be made by mixing. When using paint or pigment such as watercolor, acrylic, oil or even colored pencil, the primary colors are red, yellow and blue and cannot be made by mixing any combination of colors, but other colors can be made by mixing the primary colors. Red mixed with yellow make orange, yellow mixed with blue make green and red mixed with blue make violet, these mixed colors, orange, green and violet are the secondary colors and can be mixed to make a lot of other color variations.
Color mixing on a computer is much different that paint because a computer uses light to mix colors, The primary colors on a computer is green, red and blue. When working with light, red mixed with green make yellow, red mixed with blue make magenta, green mixed with blue make cyan and all three primaries mixed together make what is called the additive primary, the white light. A computer's color palette can mix an unbelievable amount of colors.
Mixing color in printing is called a four color process. Yellow, magenta, cyan and black is used to reproduce color photographs, art and illustrations with the use of various printing ink such as matte, high gloss, metallic, fluorescent, transparent, opaque and ink coated with varnish to name a few. PMS, the pantone matching system offers illustrated books full of custom colors and ink mixtures available for use.
Color schemes change roles when dealing with different media. Primary colors are colors that cannot be made by mixing. When using paint or pigment such as watercolor, acrylic, oil or even colored pencil, the primary colors are red, yellow and blue and cannot be made by mixing any combination of colors, but other colors can be made by mixing the primary colors. Red mixed with yellow make orange, yellow mixed with blue make green and red mixed with blue make violet, these mixed colors, orange, green and violet are the secondary colors and can be mixed to make a lot of other color variations.
Color mixing on a computer is much different that paint because a computer uses light to mix colors, The primary colors on a computer is green, red and blue. When working with light, red mixed with green make yellow, red mixed with blue make magenta, green mixed with blue make cyan and all three primaries mixed together make what is called the additive primary, the white light. A computer's color palette can mix an unbelievable amount of colors.
Mixing color in printing is called a four color process. Yellow, magenta, cyan and black is used to reproduce color photographs, art and illustrations with the use of various printing ink such as matte, high gloss, metallic, fluorescent, transparent, opaque and ink coated with varnish to name a few. PMS, the pantone matching system offers illustrated books full of custom colors and ink mixtures available for use.
Understanding The "Shape" Element
An outline or a closed path is called a SHAPE. There are different ways to make a SHAPE, one way is with lines, good for making flat SHAPES and the way SHAPES are drawn gives quality to SHAPE, it can be angular or curving, flat or changing or even three dimensional. A SHAPE can have an outline to give the SHAPE limits or by using Color without lines can open up a whole new world of SHAPES. Another SHAPE creating method is called collage, a collage is cutting different kind of materials, into different kind of SHAPES and pasting it onto a surface forming all kinds of SHAPES while creating a theme
Understanding The "Line" Element
Where and how you draw a LINE is the beginning to building a design. A LINE is a mark or moving point made by a tool such as a pencil, brush even a computer mouse drawn across a surface or a cut into a hard surface which is called engraving and all LINES have direction. The way a LINE move from start to finish determine the LINE type or attribute, it can be straight, curving or angular and LINE direction is horizontal, vertical or diagonal and LINE quality is how a LINE is drawn, it can be delicate or bold, smooth or ridged, thick or thin and constant or changing. LINE type, direction and quality is what give importance to the LINE element
Tips And Encouragement
I encourage anyone who possess artistic ability, potential and desire, to follow this site, it will give you direction and information on becoming a brilliant Fine Artist or a successful Graphic Designer. Reflections is a term I use to verbally express the kind of art I admire because it reflects my artistic vision and passion. My passion is land and seascape art and simple subject matter that is normally overlooked, if you arrange a composition to the way you see things you are expressing your vision, an example would be a zoomed in view of a subject to show your audience what you want them to take special notice to, or by arranging the subject matter in a way where you see more negative space than positive space because the negative space is what your focused on because and is more interesting because it has its own unique shape and you want the audience to see it too. Thanks for taking the time to share my thoughts and good day to you.
Website Development
This website is still in the beginning stages, but as the site develops, you will continue to see information that I labeled as Lessons because it contains basic design techniques and what I consider is necessary to be a Graphic Designer as well as a Fine Artist. The Lessons blogs will always exist only to change the subjects like pen and ink drawings and colored pencils to creating logos and advertisements, I also plan to show my artwork to create the effect of an art gallery if you will, so please feel free to and any comments or questions you may have and I am also more than happy to visit other website as well.
Procedures When Starting A Design
Start the creative process by experimenting, first start with the goal. Write the goal down and keep it in front of you through out the creative process, then start the research, use the library or the Internet to gather photographs and information related to the subject and goal. Another way is to keep a resource book or folder that contains a collection of art reproductions, illustrations, photographs, advertisements and graphics for ideas and inspiration but not to copy, only for reference purposes with a wide ranch of subject matter, then proceed to your thumbnail sketches which are small, quick and rough drawings of your ideas, the more thumbnail sketches, the more your ideas develop toward reaching the goal, after twenty to thirty thumbnail sketches, choose your 3 best thumbnail sketches and turn them into rough drafts, then choose your best rough draft and turn it in the real thing or what is called a comprehensive design. Your comp design will be the closest to the finished product which mean the type, illustrations, paper stock and layout must represent the mock-up or the finished printed piece, also the comp design represent you and your work so it should be neat and clean as well as accurate.
The Elements of Design
Line, shape, volume, texture, color and format are the fundamental elements of design, while balance, emphasis, rhythm, unity, positive / negative space and the illusion of three dimensional space are the fundamental principles of design, together with the elements it's the foundation of a design
The Purpose and Goal of the Graphic Designer
The purpose of the Designer is to communicate visually and verbally to an audience to inform, persuade and sell a product, service or idea using words and pictures to send a message and create a design to make the message more appealing and more effective.
The Meaning and Purpose of Graphic Design
At one time it was called Commercial Art because Graphic Design in definition is the application of art and communication skills for businesses. Graphic Design is everywhere we look and is a powerful part of contemporary society, from television commercials to print labels and advertising, Graphic Design defines our environment and cultures.
For The Followers of This Website
The users and readers of this website will gain knowledge and insight of what it means to see the world through the eyes of an artist and seeing how art contributes to the development of contemporary culture and artifacts that defines the style of today's society, which will become in time a part of history, and because of history, humanity will find the direction in which it seeks and the future of which it is destine to.
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