Color play a huge role in art design and is probably the most powerful of all elements. Color require a lot of attention because of the difficulty involved with selecting , mixing and matching colors to create an effective and interesting visual effect when creating original artwork and even more difficult when the originals are reproduced into prints or viewed on a computer screen. To understand color, an artist must know the what, and how color works. Color is divided into three categories: hue, value and saturation. Hue is the color name for red, green, blue and orange, value is the lightness or darkness of a color and saturation is the brightness or dullness of a color also known as chroma or intensity.
Color schemes change roles when dealing with different media. Primary colors are colors that cannot be made by mixing. When using paint or pigment such as watercolor, acrylic, oil or even colored pencil, the primary colors are red, yellow and blue and cannot be made by mixing any combination of colors, but other colors can be made by mixing the primary colors. Red mixed with yellow make orange, yellow mixed with blue make green and red mixed with blue make violet, these mixed colors, orange, green and violet are the secondary colors and can be mixed to make a lot of other color variations.
Color mixing on a computer is much different that paint because a computer uses light to mix colors, The primary colors on a computer is green, red and blue. When working with light, red mixed with green make yellow, red mixed with blue make magenta, green mixed with blue make cyan and all three primaries mixed together make what is called the additive primary, the white light. A computer's color palette can mix an unbelievable amount of colors.
Mixing color in printing is called a four color process. Yellow, magenta, cyan and black is used to reproduce color photographs, art and illustrations with the use of various printing ink such as matte, high gloss, metallic, fluorescent, transparent, opaque and ink coated with varnish to name a few. PMS, the pantone matching system offers illustrated books full of custom colors and ink mixtures available for use.
My Story
- Clifford
- Omaha, NE, United States
- I graduated from High School in 1982, went to College on a football / track scholarship and finished with a B.S. Degree in Commercial Art. I worked as a P & C Insurance Agent, Inbound Supervisor for a Telemarketing Firm, a Pre-press Platemaker for a Printing Company, an OTR Truck Driver and currently a Freelance Artist, Internet Marketer and a DirecTV ACE Agent.
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